TRIP

(Pre-emptive work)

"Retirees aren't done yet!"

To baby boomers, having a drink is a ritual. A chance to relax, bond, feel young. CBD drink TRIP has everything they need to kick back, only without the pesky hangover.

STILL TRIPPING

We flip the script on old-school alcohol ads by framing TRIP as the drink for those who’ve still got it. You’re not slowing down, so why should your drinks hold you back?

Hear the radio