BMW x Frize Festival

VIP EXPERIENCE

BMW’s push into electric needed to feel culturally charged, not just technologically advanced.

THE BMW ART LOUNGE

Chris created a shareable space at Freize Festival London where three worlds meet: Esther Mahlangu's latest iconic Art Car, the all-electric BMW i7, and Russell Tovey’s art-filled home style.

Warm, inviting materials and curated works made the i7 feel like a piece of modern art in its own right.

A space that honoured heritage, spotlit innovation, and looked destined for the feed.

Frieze VIP attendees: 6,000

Digital/press reach: 1.6 – 4.1 million