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HOW I MADE IT | DCMS & Discover! Creative Careers

Inspiring northern teens

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To many northern teens (13 - 15 year olds), a career in the creative industries is wrongly perceived as a being only for people with rich parents, connections or who live in London.

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We changed that narrative with a social-first campaign spotlighting young people who'd found their way into creative careers. Because in this ever-changing world, it's your interests and aptitudes that are the asset, not where you're from.

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We led conceptual creative for this campaign, as freelanceers for 23red, and in collaboration with YNOT Agency and Megan Jepson.

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100 million + impressions | 18.5 million total video views

Record engagement on Discover! Creative Careers platform​​