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IT'S NOT THAT DEEP (Pre-emptive work) | DEEP HEAT

Owning the fail

 

Gen Z are primed to take the L - or should we say 'DH'!​ They see Deep Heat as a brand for older people & minor injuries as only embarrassing if you take them too seriously.

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A tongue-in-cheek campaign that turns embarrassing moments into punchlines and funny stories. We're owning the fail with humour as part of the healing process.

 

Because with Deep Heat, It’s Not That Deep.​