The BMW ART LOUNGE | BMW x FREIZE FESTIVAL | VIP EXPERIENCE

Curating culture with BMW

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BMW’s push into electric needed to feel culturally charged, not just technologically advanced.

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Chris designed a shareable space at Freize Festival London where three worlds meet: Esther Mahlangu's latest iconic Art Car, the all-electric BMW i7, and Russell Tovey’s art-filled home style.

 

Warm, inviting materials and curated works made the i7 feel like a piece of modern art in its own right.

 

A space that honoured heritage, spotlit innovation, and looked destined for the feed.

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Frieze VIP attendees: 6,000

Digital/press reach: 1.6 – 4.1 million