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PREMIUM LIFE EXTRACTION SERVICE | THE OUT | Jaguar Land Rover

Hijacking the routine

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POST-COVID Jaguar Land Rover's car rental agency (THE OUT) wanted to get their name out there...​ So we kidnapped their bored, high net worth audience!

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We offered the opportunity for JLR's high-value clients to experience the thrill of being broken out of their routines by being taken hostage in an immersive, theatrical, kidnap-sperience.​

 

It starts with a guy in the trunk; features some axes in a posh bit of London; before wrapping up by throwing axes with The Boss under a bridge in Vauxhall.​​

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Nominated for the Campaign BIG Award

450K earned reach across social media

305% increase in brand subscriptions

Highest monthly revenue generated in THE OUT's history