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REFER A CHARLES | Costa Coffee | Costa Club

Making Costa personal

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As a British brand and staple on the UK high street for last 50 years, Costa wanted to join in with the Coronation in a way that included members in the celebration.​​​​​

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We leveraged Costa's most under-utilised core loyalty benefit - Refer a Friend - into a national Charles hunt, asking our whole loyalty base to refer Charleses (and those with carolus names like Charlotte, Carol and Carlos) to our loyalty scheme.

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593% Upift in succesful referrals in 24 hours

1,233% increase in Refer a Friend page traffic

3 x New members acquired daily across all channels​​​​​

DMA Gold for Customer Engagement